Brian Lee appointed managing director at IDIS Europe

Posted to News on Friday, October 10, 2025 Share:

SURVEILLANCE SYSTEMS developer IDIS Europe has confirmed the appointment of Brian Lee as the company’s new managing director as the organisation continues to drive the wider adoption of Artificial Intelligence-based video surveillance technology with a keen focus on system performance and value.

Most recently, Lee served as senior vice-president of sales and marketing development for IDIS Americas, based in Dallas, and was instrumental in growing the North American and Latin American business operations.

Lee previously operated at IDIS’ headquarters in the role of head of the global strategy team for the company, which is South Korea’s largest in-country video technology manufacturer.

Now heading up the IDIS Europe operation, Lee will continue to build on IDIS’ success in the region with an expanded sales team, a new focus on marketing and public relations and the further development of IDIS’ network of integration partners in the UK and across mainland Europe.

Lee feels that his appointment comes at a time of significant development for IDIS globally, including a series of recent video innovations powered by IDIS’ in-house developed next generation deep learning engine, namely IDLA Pro.

Those innovations include the Edge AI Plus camera range, IDIS A-Cut/AI Search and Smart Privacy Masks, all designed to drive value and efficiency, in turn making it easier for more end users to benefit from AI video surveillance.

Surveillance system upgrades

“In recent months,” commented Lee, “IDIS’ AI-powered tech innovations have continued to make a powerful case for surveillance system upgrades, as well as supporting new users with easier real-time video search functions, more accurate live privacy masking and more flexible and affordable adoption routes to reap the benefits of strengthened security and safety, in addition to operational efficiency.”

Lee continued: “As end users look to upgrade their systems and ensure compliance with the Terrorism (Protection of Premises) Act 2025, our latest launches are designed to support more preventative and proactive security responses.”

Lee added that the latest system launches build on IDIS’ ongoing commitment to provide customers with video solutions that are increasingly affordable, reliable and effective.

Valuable experience gained during his time as a director at LG Electronics, in tandem with a Master’s degree in business administration from Korea University, will serve Lee well in his new role.

*Further information is available online at www.idisglobal.com