Uniguard launches ‘Work with Legends: Legends in Service’ campaign

Spearheaded by CEO Harry Hussain, the campaign shines a spotlight on Uniguard’s staff, positioning them not simply as employees, but as legends in their areas of operation.

“At Uniguard, our people are our greatest strength,” observed Hussain. “They’re trained, trusted and committed to delivering excellence every single day. This campaign is about celebrating them. The legends in service whom our clients depend on.”

Range of services

The campaign highlights Solihull-based Uniguard’s expertise across a comprehensive range of security and facilities management services. From security guarding, mobile patrols, keyholding and alarm response, remote monitoring, event security and stewarding, ‘Waking Watch’, K9 security and retail security through to integrated facilities management solutions, every service is delivered by professionals who embody pride, precision and dedication.

As part of the campaign launch, Uniguard has unveiled the industry’s first-ever Artificial Intelligence (AI)-powered commercial, visually representing the ‘Legends in Service’ ethos with cutting-edge storytelling. This pioneering step reflects Uniguard’s commitment to innovation as well as excellence.

The campaign will primarily roll-out on LinkedIn, where the security and FM industry will see it come alive for the first time. In addition, attendees at industry events and networking forums will experience ‘Legends in Service’ through live activations purpose-designed to showcase Uniguard’s people-first culture in action.

Consistently high standards

“Customers come back to Uniguard because they know our people deliver consistently high standards,” added Hussain. “It’s important to note that ‘Legends in Service’ is more than a tagline. It’s the reality of what we deliver every day. Now, through AI and live experiences, we’re sharing that story with the industry like never before.”

The ‘Work with Legends: Legends in Service’ campaign has been created and developed in partnership with Funky Doodle, the creative agency behind the concept and execution. The campaign will combine digital innovation with live engagement to celebrate the staff who set new standards in the industry.

*For more insights and updates on the campaign, visit the LinkedIn page at https://www.linkedin.com/company/uniguardltd and the Uniguard website at www.uniguard.co.uk