Brentford FC signs partnership agreement with DeterTech

DeterTech specialises in site security, forensic marking and crime intelligence in order to afford greater peace of mind for people and communities. The company is well established in the UK and Europe in the physical security domain, working with construction, retail, transport and utilities sector providers to deliver solutions that predict, deter and detect unwanted intrusion and other forms of criminal activity.

As stated, the new partnership will give DeterTech rights to in-stadium advertising on matchdays at the Gtech Community Stadium and allow the company to create bespoke digital campaigns for Brentford FC supporters attending home games.

The agreement also includes access to Brentford players to film bespoke social media content.

Of course, DeterTech owns SmartWater (the award-winning forensic marking technology). The innovative ‘traceable liquid’ provides a legally irrefutable way in which to identify criminals and has helped victims and police officers secure.

DeterTech also owns PID, the pioneer in monitored temporary site security.

Use of data

Fran Jones, Brentford FC’s commercial director, said: “Our success is built on our culture and our innovative use of data to help us make great decisions and drive the club forward. It’s great to partner with organisations like DeterTech that value a data-led approach to success as much as we do. We look forward to working with the company’s team and learning from each other.”

Baba Devani, CEO at DeterTech, responded: “Brentford’s unwavering commitment to making a positive difference in the community is very much aligned with our own ethos. In our case, we do this by focusing on crime prevention, bringing greater peace of mind through a relentless focus on predicting, deterring and detecting undesirable theft and intrusion. We’re excited by this partnership and what it will go on to achieve.”

*Further information is available online at www.detertech.com