AWARD-WINNING risk management concern The SmartWaterGroup has undergone a rebranding process to become DeterTech. The changed identity for the business was unveiled this week on Stand 5C31 at Security Essen. The new brand – and its associated purpose, value and behaviours – “reflects the full breadth” of the company’s offer as it embarks upon a geographic expansion.
Operating across the UK and mainland Europe, DeterTech works with hundreds of clients spanning several key vertical sectors, among them critical infrastructure, construction, retail, leisure and hospitality and transportation. Its close working relationships with local law enforcement partners, combined with a full portfolio of innovative and intelligence-led solutions, ensures that the business can assist clients to better understand the risks facing them and select the most appropriate solutions for mitigation.
The company’s comprehensive risk management portfolio comprises crime intelligence, site security, site sensors, access control and forensic marking.
“I’m proud to lead an organisation whose purpose is to bring greater peace of mind to people and communities on a daily basis,” explained Baba Devani, CEO of DeterTech. “Our values of commitment, inclusivity and ambition will guide us in developing new services and solutions and allow us to attract top talent as well as enter new markets.”
At the same time, DeterTech has announced the acquisition of SmartGuard, the provider of temporary site security solutions. This news follows on from the previous acquisition of Tag Security Holdings and provides a platform from which DeterTech can immediately emulate its success in the UK, offering its solutions at scale within the Nordics, the Benelux region and Germany.
“The next chapter in this great company’s story is just being written,” concluded Devani. “Armed with the fantastic backing of our investor Freshstream, we have the expertise, resources and drive to be a trusted partner to customers right across Europe.”
*Further information is available online at www.DeterTech.com