ERA encouraging hardware training

With such a wide variety of hardware and smartware products on offer, it is important to be able to ‘arm’ fabricators and installers with the knowledge and confidence to be able to use sales messages that are not simply price-led. Knowing about ease and speed of installation, what products go with what, how they may be adjusted, what a durable coating means, what a reputable guarantee looks like – these are all messages that help our customers to differentiate themselves from their competitors. 

High quality training on these and other areas ensures fabricators and installers can use this competitive advantage in order to grow their business. In addition, if they have any questions about any product, especially a new one, these can be handled at the outset far more effectively. 

Fabricators and installers are also increasingly making use of the extensive training facility at ERA’s new 135,625 sq ft headquarters located on the i54 business park just outside Wolverhampton. It offers a mix of practical and theoretical training in both a classroom environment and more practically using the bespoke work benches. Customers receive a truly comprehensive training package through informative presentations, practical products demonstrations and practical applications. 

For those who have until now only offered the more traditional hardware and for whom working with smart solutions feels a little daunting, ERA’s in-house panel of experts offers help and advice. The training suite is the perfect facility to help customers to gain a full understanding of ERA’s smartware range. As with the more traditional product areas it can offer classroom training, hands-on product experience in relation to real installation scenarios and the opportunity to ask as many questions as needed. Training also affords the opportunity of getting to know the smartware product manager and discussing new and upcoming technology.

In conjunction, its advice services have been expanded with the implementation of a new helpdesk specifically dedicated to the portfolio of smartware products. The team is on hand to answer queries and provide peace of mind for fabricators and installers as they familiarise themselves with smartware, also giving them a clear point of contact to refer their customers to for aftercare if they have any questions post-fitting. The new ERA Smartware Helpdesk Team can be contacted on 0345 257 2500, 9am-5pm Monday to Friday.