AddSecure Group announces divestment of Video Guard

AddSecure’s acquisition of Video Guard back in 2020 represented a strategic move designed to expand the Group’s pan-European footprint and enter the growing video surveillance market. Under AddSecure’s ownership, the business has since achieved impressive growth. Turnover has increased by more than 300%, the team has more than doubled in size and the number of rental towers has increased from 1.600 to circa 3000.

Stefan Albertsson, CEO of the AddSecure Group, commented: “This transaction is an important milestone for both companies, enabling us to pursue our respective growth strategies. Having reached a new level of maturity, Video Guard is now positioned to continue its successful journey under Kooi Camera Surveillance’s ownership. We’re confident that Kooi will enable the business to reach its full potential, while providing its people with exciting opportunities. At the same time, we are streamlining our set-up for the growth journey ahead by doubling down on our core strengths and strategic priorities.”

Ambitious strategy

Backed by its majority owner Castik Capital, itself a European private equity fund with a long-term approach towards value creation, AddSecure will continue to pursue an ambitious strategy focused on profitable growth, strategic portfolio optimisation and innovation-driven expansion.

Going forward, strategic acquisitions will continue to play a central role in realising these objectives.

AddSecure Group remains wholly committed to ensuring a smooth transition for employees, customers and partners through the process.

The transaction is subject to customary regulatory approvals.

*Further information is available online at www.addsecuregroup.com