Assist Security Group appoints chief business development officer

McFedries brings over three decades’ worth of security industry expertise to ASG, with significant experience gained in both corporate security leadership and commercial security services. His appointment reinforces ASG’s commitment to delivering “innovative and client-focused” security solutions. 

“We’re delighted to welcome Jim to the ASG leadership team,” enthused Troy Hewitt, CEO of ASG. “His extensive experience in both corporate security and commercial security services affords him a unique perspective on client needs. Jim’s proven track record in developing strong client relationships and his deep industry knowledge will be invaluable as we continue to grow.”

Industry profile 

In his new role, McFedries will focus on raising ASG’s industry profile, developing the company’s product and service offerings and expanding its client base by virtue of a collaborative approach focused on delivering cost-effective and risk-based security regimes that create genuine value for clients. 

Before joining ASG, McFedries served for five years at Argenbright Security Europe Limited, where he held several leadership positions (including Group operations director) before taking on the role of sales and accounts director. 

McFedries also brings substantial retail security expertise having spent 11 years as head of profit protection and security at the Scotmid Co-operative, where he was responsible for the organisation’s security and loss prevention strategy. His earlier career included various regional security and loss prevention roles within the retail sector. 

“I’m excited to be joining ASG at such a key time in the company’s development,” said McFedries. “The business has great potential backed up by exceptional people and a solid reputation for quality service delivery. I look forward to building on these foundations by highlighting our expertise and developing solutions that address our clients’ evolving needs.”

Key sectors 

Key sectors for ASG include luxury hotels and retailers, corporate headquarters and managing agents, entertainment venues and events, hospitals and businesses requiring bespoke security training.

ASG’s service offer includes physical security, risk advisory services, close protection and intelligence-led security solutions. 

*Further information is available online at www.assistsecurity.co.uk