Brian Sims

Assist Security Group wins guarding contract for Bonhams Auction House

ASSIST SECURITY Group, the dedicated supplier of bespoke security to premium brands, has been appointed by Bonhams Auction House to provide on-site security guarding services for the latter’s flagship London sales rooms in New Bond Street and Knightsbridge. The news follows on from security deployments in Amsterdam, Dublin and Vienna for the internationally renowned auction house founded back in 1793.

Bonhams’ New Bond Street headquarters, located in the heart of London’s Mayfair, is the most technologically advanced sales room in the world, while its Knightsbridge premises, situated opposite Harrods, stages upwards of 150 auctions on an annual basis.

With the Assist Security Group partnership now in place, both locations in the capital will benefit from enhanced security measures, ensuring that Bonhams continues to deliver exceptional service on behalf of its clientele.

Troy Hewitt, CEO of the Assist Security Group, stated: “We are delighted to be working as a security partner with Bonhams, which is very much a premium brand in the world of fine art and collectables. Our team of specialists is committed to providing the highest levels of security, ensuring the safety and integrity of Bonhams’ assets, staff and visitors.”

Harbouring over 30 years of experience gained by delivering specialist protection and support, the Assist Security Group’s consultative approach and six-point framework of ‘Protection, Prevention, Presentation, Planning, People and Partnership’ fully aligns with Bonhams’ requirements,

“The Assist Security Group tailors its security solutions to match each client’s risk and security profile, as well as brand and commercial objectives,” explained Hewitt. “By blending operational efficiency with a personable and collaborative approach, the Assist Security Group partners with luxury retailers and hotels, estate managers and premium office premises in London and other cities to safeguard their stakeholders, assets and profits.”

The Assist Security Group offers a free private webinar for companies to explore the options and opportunities for risk assessment and to secure their businesses and brands.

*Further information is available online at

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