Milestone Systems grows net revenue to EUR 298 million in 2025

2025 was a year framed by major milestones and innovations. Collaboration with tech giant NVIDIA on AI and video, the aforementioned launch of Project Hafnia, the world’s first compliant data library for AI-training and, not least, the integration of AI-driven analytics and cloud solutions in Milestone Systems’ product portfolio.

Milestone’s financial performance in 2025 “reflects steady growth” and the impact of the recent strategic acquisitions. Operating income reached EUR 14 million (DKK 104 million), compared with EUR 14,3 (DKK 107 million) in 2024, while R&D investments grew to EUR 85 million (DKK 633 million), reflecting the company’s acquisitions and continued focus on building future-ready technology. R&D expenses corresponded to 28.8% of net revenue, compared with 24.8% in the prior 12 months.

“2025 was a strong year for Milestone,” said Lars Larsen, the company’s chief financial officer. “We saw continued revenue growth and formally integrated BriefCam video analytics and Arcules Cloud VSaaS into Milestone. We also acquired anonymisation technology provider brighter AI and launched Project Hafnia for developing future AI solutions. These achievements allow us to continuously innovate and invest in next generation software.”

Expansion and transformation

AI is reshaping the world and video technology is no exception. Intelligent video will play an increasingly important role across society and business: from law enforcement, airports and manufacturing to retail, asset protection, critical infrastructure, Smart Cities and traffic management. Milestone Systems is ready for these developments.

CEO Jeppe Frandsen has highlighted the fact that Milestone’s 27th year in business marked a significant transformation for the company.

“For nearly three decades, our open platform has been the heart of Milestone and remains so. In addition to XProtect video management software, we now have an expanded portfolio to offer to our partners and the world. Our focus at Milestone is on building solutions that help customers derive the most return out of video. We will continue to accelerate our work in video management, analytics and cloud solutions so that customers can gain easier and deeper insights from their video data.”

Project Hafnia and NVIDIA

In 2025, and as referenced, Milestone introduced Project Hafnia – a collaboration with NVIDIA – which aims to address a significant challenge for AI developers across the globe: the ability to find sufficient high-quality, accurate and reliable video data to train visual AI models.

Milestone launched pilot programmes with the city of Genoa in Italy and Dubuque in Iowa.

As part of the NVIDIA collaboration, Milestone launched a Vision Language Model (VLM) and a Video Summarisation tool for XProtect. Powered by NVIDIA Cosmos Reason, the tool uses AI to rapidly review and summarise video into text, thereby helping emergency teams respond faster and enabling cities to improve traffic management.

Looking ahead to 2026

The progress made in 2025 affords Milestone a strong foundation for the current year. In 2026, the company expects significant opportunities, with a strong focus on advancing cloud, analytics and responsible AI to help customers gain more value from their video data.

“Looking ahead,” concluded Frandsen, “we will continue to innovate in 2026, both in terms of our products and in the ways in which we create value for our customers and partners.”

*Further information is available online at www.milestonesys.com