Beyond Language - Arab Culture for Business

This course will be delivered online and will take place from 10:00 to 13:30 GMT. There will be opportunities for in-depth discussion and interaction with speakers

Core content

Culture Overview.

• Similarities of Culture.
• Arab Culture Introduction.
• Key Elements of Arab Culture and how they inform business etiquette including:
  • Language and communication,
  • Behaviour, tradition, and hospitality,
  • The importance of religion.
• How to develop and maintain strong relationships based on trust mutual respect.
• Understanding client needs and business negotiation.

Partnerships

This course will be delivered in partnership with Translucidus Beyond Language and Cranfield Defence and Security Services Ltd.

Speakers

Translucidus Beyond Language partners.

Core members have many years’ experience of living in an Arab country and more specifically being embedded in an Arab community.  They have many years of direct experience of working with Arab customers and businesses and have visited numerous Arab countries on frequent occasions and are current in Arab business activities.

Specialist speakers, where applicable, are recognised subject matter experts in their field.